LinkedIn is the largest professional social networking tool with over 310 million active monthly users. As such, it boasts the largest marketplace of people to network and build relationships with.
Lead generation on LinkedIn is 277% more effective when compared to Facebook and Twitter. If you’re looking to build up your client base and grow your business, LinkedIn is the place to do it.
In this blog, we’re going to talk about the best networking tips you and your team can use to gain clients on LinkedIn so you can drive your organization’s growth.
1. Have a professional profile
Before you do any outreach on LinkedIn you should make sure you have a profile that looks professional and stands out. Having a fully filled-out profile with your listed experience, a clear profile photo, a custom URL, and a headline can do a lot to help you build trust with potential clients.
Your headline and summary should aim to show how you can provide value to potential clients through what you offer.
You should do as much as you can to make your profile stand out as it is the biggest factor when clients are deciding whether they want to build a relationship with you or not.
Here’s an example of a professional profile, pay close attention how the headline highlights the offering.
2. Send connections and follow-up
To gain clients, you need to spend time reaching out to them by sending LinkedIn connection requests.
Take your time crafting the perfect connection request message; it should include a brief introduction to why you’re looking to connect with them and what you can offer them.
People receive connection requests all the time, so it’s important you offer a strong value proposition at the beginning of your message to attract their attention.
Once they’ve accepted your request, don’t stop there. Send a follow-up message thanking them for connecting with you and take the opportunity to further the conversation by going into more detail on what you hope to achieve both for you and them from your connection.
If you’re looking for help for you and your sales team to gain more clients and help drive your company’s growth, look no further than Evyrgreen Networking For Teams.
Evyrgreen Networking For Teams helps businesses master the sales process on platforms such as LinkedIn where you can learn how to find better leads and build higher-quality relationships.
3. Leverage LinkedIn Groups
LinkedIn Groups are a great way to meet people with similar interests. Joining a few groups can bring hundreds or thousands of people to your profile. If you have closed a lead on LinkedIn, see what groups that person is a part of to find other people with similar interests that might be interested in what you have to offer.
It’s important that when you join a group, you actively interact with people and engage with content. Comment on posts and engage in discussions. Show people that you know what you’re talking about and they’ll be drawn to you—making it easier when you go about building connections with those people.
4. Post engaging content
Posting content and interacting with people on LinkedIn is a crucial thing you and your team can do to gain clients.
Doing this shows that you have thoughts and ideas to offer people as well as add credibility to yourself as someone who knows what they’re talking about.
Posting content and including relevant hashtags can help bring new potential clients to your post who are interested in those hashtags helping you gain more awareness. If you are new to this, we recommend starting with posting at least once a week with different types of content and then adapting your strategy based on what’s working and what isn’t.
Here’s an example of an engaging LinkedIn post. It’s always best to attach some form of media to a post such as a photo or a video to capture viewers’ attention.
5. Move relationship off of LinkedIn
Moving your relationship off of LinkedIn is where you can turn your client from a potential lead to a paying customer.
Suggest having to have a phone call or zoom chat where you can make your proper sales pitch highlighting how this relationship can be beneficial to both of you.
These 5 crucial LinkedIn networking tips can drastically help you and your team find more clients. By implementing some of the strategies we’ve recommended, we know that your sales team will find success in their future sales endeavors on LinkedIn.
To learn more about sales strategies on LinkedIn, join our upcoming Sales Navigator Bootcamp to learn how to create opportunities with Sales Navigator here
Evyrgreen Networking For Teams offers networking courses specifically for sales leaders who want their teams to leverage LinkedIn to produce leads and referrals for your business.
If you want to learn more about our course, set up a strategy session here: www.evyrgreen.com/talktous. We would love to help you get more out of LinkedIn!