As a business professional, you’re probably utilizing LinkedIn to generate leads. LinkedIn’s capabilities have become a go-to for any company that wants to generate leads.
Utilizing tools such as Premium and Sales Navigator when working on any prospecting strategy has become a necessary part of lead generation. For businesses who intend to use LinkedIn for marketing and lead generation, it’s worth investing in one of the paid options.
Find out which platform is best for your business. Continue reading as we explore each of the paid LinkedIn accounts to help you decide which is the best for your business and goals.
LinkedIn Premium Vs. Sales Navigator
LinkedIn Premium is basically just an upgrade from a basic account, which gives you access to additional features such as advanced search, lead recommendations, and the ability to see who’s viewed your profile.
LinkedIn Premium also gives you access to your lead’s company insights, industry trends, and competitor analytics!
LinkedIn Sales Navigator is specifically designed for business owners and sales professionals. You can use this tool to see how your connections are linked to potential leads, send messages to up to 50 people at once, and track email open rates and clicks.
Filters are also available to help you find the right prospects based on criteria such as company size, job title, or region.
What are the key differences between LinkedIn Premium and Sales Naviagtor?
While both Premium and Sales Navigator offer similar features, there are key differences that make them useful for different goals.
- Profile Views: With LinkedIn Sales Navigator, you can see who has viewed your profile in the last 90 days. This is extremely useful for determining which of your connections might be potential leads for your business. LinkedIn Premium also includes this feature.
- Lead recommendations: Sales Navigator intuitively finds leads that are most likely to be interested in what you’re selling, whereas LinkedIn Premium only provides a list of leads that match your criteria.
- Extra features: Sales Navigator includes extra features that you can’t get with a premium account including multiple lead generation tools, email templates, and contact management.
If you’re a business or sales professional, Sales Navigator is the tool for you. Its features are unmatched when it comes to qualifying potential customers for your business. For all other professionals looking for basic lead search options, Premium is the way to go.
How do I use Sales Navigator to generate the RIGHT leads for my business?
If you’re a sales professional and you aren’t utilizing LinkedIn Sales Navigator, you’re missing out on a ton of potential new business opportunities! But before you get ahead of yourself, you need to learn how to use the tool the RIGHT way that properly aligns with your business goals.
The best way to do that is to join a course! Lucky for you, Evyrgreen Networking has designed a Sales Navigator Bootcamp with the sole purpose to help you quickly engage and build awareness with your ideal prospects to build real long-lasting relationships.
Our live, virtual Sales Navigator Bootcamp, led by our CEO and LinkedIn expert, Joe Apfelbaum, will guide you through everything you need to know, starting with the basics to implementing your personalized outreach strategy.
To learn more about what is included in our Bootcamp visit here: https://evyrgreen.com/sales-navigator-bootcamp/
Are you ready to join our 6-week Sales Navigator Bootcamp this summer?
Please take a moment and register below!
We only have room for a handful of people to go through this prospecting Bootcamp with us!