When owning a business, sales are one of the most important factors in maintaining your bottom line.
Automation tools and services have allowed many companies to speed up their operations and work processes, saving huge amounts of money in operational costs.
In this blog, we’re going to talk about the benefits of automation for your sales team. Keep reading to learn more!
1. Saves Time and Money
Sales involve lots of data entry and keeping contacts up to date. McKinsey reports that ‘about a third of all sales tasks can be automated.’
This is important because companies can save a lot of time by automating their processes giving them time to focus on other tasks such as making outbound calls, planning strategy, and generating leads.
By automating just a third of sales tasks, companies can save 33% of their labor costs using that money to pay for 33% more time devoted to strategic activities that provide a higher return on investment.
2. Reduces Errors
Sales involve a lot of project management skills and manual repetitive tasks where it’s easy to make mistakes.
For example, your sales rep might forget to send a follow-up email to a client, with automation, you don’t need to worry as you can set up automated email sequences to follow up with your clients at regular intervals whenever you wish.
A key benefit of automation is that it doesn’t allow for mistakes to be made.
This could be the difference-maker between getting/retaining a client or losing them which over the long run can have a large impact on your company’s bottom line.
3. Increases Focus
Following on from the two previous points, automation saves your sales reps time and focus from doing manual data entry tasks by giving them more time and energy to focus on higher-quality tasks that do more for your company’s bottom line.
Not having to do administrative tasks frees sales reps to make calls to customers, perform client research, and set up meetings, all of the activities that go directly into generating leads and revenue.
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4. Improves your sales process
With automation, you can use insights from data to streamline your company’s sales process.
Perhaps one sales rep is having an incredibly successful couple of months, with insights from automation, you look at the data and information to potentially figure out why to increase sales in the future further increasing your revenue.
Sales automation not only automates your data but also information about your customers. Your team can use this information to better understand who your customers are and what they need to increase the success of your sales efforts.
Sales managers can look at insights to see what’s working and what isn’t working to refine and optimize your company’s sales process.
There is an investment when it comes to automating your sales process; however, the benefits of saving money, time, and focus as well as allowing you to always be optimizing your sales process make it worth the price.
Automation can help with your networking and lead generation. Want to learn how to automate your sales team efforts? Check out Evyrgreen Networking for Teams!
Evyrgreen Networking For Teams offers networking courses specifically for sales leaders who want their teams to leverage LinkedIn to produce leads and referrals for your business.
If you want to learn more about our course, set up a strategy session here: www.evyrgreen.com/talktous. We would love to help you get more out of LinkedIn!