So… you want to start building awareness for your brand or company on LinkedIn— but you don’t know where to start. Evyrgreen Networking has you covered! If you’re wondering what types of LinkedIn posts to create online, we have curated a list of ideas for you.
When building your LinkedIn strategy, make sure you have an archive of evergreen content—content that will always be valuable to your target audience regardless of when it’s posted. (This is where we get our Evyrgreen name from! Always valuable – get it?)
We recommend you have at least one type of each post in your Evyrgreen Networking Asset Library that you gain access to when you sign up for Evyrgreen Networking!
If you want to learn more about our course and coaching program, set up a strategy session here: www.evyrgreen.com/talktous. We would love to help you get more out of LinkedIn!
Here are 19 types of LinkedIn posts you can try your hand at!
Why create an asset library? It gives you an arsenal of content that you can refer to on days that you’re not feeling creative. Don’t have anything to share? You can dip into your library of evergreen content.
If you have a great idea, sure, go ahead and post it. But if you don’t have a good idea on that day, just go back to the well and grab one of your posts.
19 Types Of Posts You Can Make On LinkedIn:
1. The Plain Text LinkedIn Post
They sound boring, but plain text posts do surprisingly well on LinkedIn! You just need a hook to draw people in, then you need some meat to get your audience to keep reading and at the very end, make sure you have a call to action.
This last part is very important; without it, people will not take action.
What story or valuable idea do you want to share as a text-only post?
Example: Plain Text Post about what a CEO does
Example: Plain Text Post about Tagging People Or Not
2. The Video Interview LinkedIn Post
Find someone that inspires you and interview them about their expertise! It’s really easy to ask questions of your centers of influence and later share those videos on LinkedIn.
Or better yet, flip the script and ask someone in your network to interview you!
To make it easier for them, you can even prepare a list of questions. A video interview makes for great content for your Evyrgreen Asset Library.
When was the last time you were interviewed for LinkedIn?
Example: Interview on a podcast and repurposed on LinkedIn
Example: Interview for a Facebook group with Jeff Goldberg
Example: Interview about the lessons I learned in my business to be a better Dad
3. The LinkedIn Poll Post
Everybody loves a good interactive post, and lucky for you, LinkedIn tends to promote polls.
This means that if you post a poll and people in your network engage with it, it will show up in the LinkedIn feed and garner more engagement!
We highly recommend you try out the poll feature, but first ask yourself: how can I benefit from people interacting with my poll?
Try to make it engaging and entertaining so people will want to contribute to your poll.
Use the same format as the text-only post with the Hook, Meat, and Call to action because you cannot add media to this post. It’s text-only.
What type of poll will help you identify potential leads and referral partners?
Example: Check out many of Joe’s polls on LinkedIn by following #mojopolls
Example: LinkedIn Poll about what problem your business solves
4. The Weekend Inspiration LinkedIn Image Post
People do visit LinkedIn on weekends. But make sure the things you post on weekends are more weekend-vibe.
Why? Because weekends are when people have a weekend-vibe mindset, so they are more likely to interact with a post that matches their mood.
For example, you might have a picture of your favorite chilling spot on weekends or an activity that you do regularly on weekends—share that and talk about how you have balance and ask people what they do for balance on weekends.
What type of images do you have that you can share on LinkedIn on weekends?
Example: A photo of Joe by the beach relaxing and asking people how they relax
5. The Screencast Video Tip LinkedIn Post
Make sure to share tips on LinkedIn! You can do this in many ways, like sharing your screen in videos to show people how you do things like edit podcasts, use graphic design platforms like Canva to create graphic design, or just using LinkedIn alone!
When you create those screen shares, craft them like they are mini webinars or courses that people enjoy watching.
You can use Screencast-o-matic to create screencasts or Snagit to create informative videos that are really helpful for people that want to learn something new.
Another perk? This is a good type of post for people who maybe are not ready to share their face talking but are comfortable sharing their voice.
What tips can you give in a few minutes and share your screen with your voice?
Example: Screencast of LinkedIn Creator Mode
6. The Selfie With A LinkedIn Connection Image Post
There is no better way to build a connection with someone and capture a memory at the same time than taking a selfie. It really connects people! Go out and meet your connections on LinkedIn and take a selfie with them.
You can share those in your posts and people will enjoy reading about your interactions with your other connections.
Which LinkedIn connection do you have a selfie with that you can share?
Example: Joe’s selfie with Nick Kraus and Chris Vaglio
Example: Joe’s selfie with Joe Rojas
Example: Joe’s collection of selfies with people he met at a networking event
7. The Text-Only Question Or Request-For-Help LinkedIn Post
Need help with something? Post it! You can post questions or a request for help on LinkedIn. People are super helpful and they want to add value. You can have a list of questions that you like to ask to get people thinking.
This is a great community-building strategy that will keep you top of mind.
What questions can you ask your connections to get them thinking or for them to help you?
Example: Text post looking for Amazon gurus
Example: Text post looking for creative solutions to generate DEMOs
Example: Post looking for a copywriter
8. The Screenshot Of A LinkedIn Recommendation Post
When someone leaves you a recommendation on LinkedIn, you have the opportunity to screenshot the recommendation and share it with the world.
Why? Because LinkedIn does not automatically show people your recommendations on your feed!
If someone left you a recommendation, be proud of that recommendation and share it with your network!
What recommendations are you proud of that you want to share with your network?
Example: Screenshot of Samantha Morris recommending Joe’s workshop
9. The Image Of A Popular Quote LinkedIn Post
There are two types of quotes that you can share on LinkedIn: the ones that you come up with and the ones that inspire you and get you to think. Both of those quotes can be shared as an image or text only.
You can brand it with your branding via Canva or you can find them on Google and share generic images of the quotes that inspire you. People love reading quotes because it makes them think!
What quotes do you want to share as a LinkedIn post?
Example: Quote about growth
Example: Quote about independence
Example: Quote about gratitude
10. The Book Feature LinkedIn Image Post
The books that change your life are books that you read over and over again. Everyone loves a good book. Some people are looking for recommendations for books and you might just help them find that perfect one they need by sharing a post of a book you enjoyed.
What books have inspired you that you want to share on LinkedIn?
Example: Joe Promoting High Energy Purpose
11. The Infographic LinkedIn Image Post
Millions of infographics are available online and people love those amazing infographics. Find a few that are related to your interests and keep them in your library for you to share on a regular basis.
What infographics do you have in your asset library that you can share on LinkedIn?
12. Screenshot Of A Zoom Meeting LinkedIn Post
We are all on Zoom meetings now more than ever, so it’s a great opportunity to share a snapshot of your meeting! Just be sure to give everyone a heads up that you’re going to take a screenshot so that people who don’t want to be shared can turn their cameras off.
Most people love when you share with permission, so go ahead and take a permission-based screenshot and share it as a LinkedIn post.
What virtual events are you going to that you can screenshot and share as a LinkedIn post?
Example: Screenshot of a Virtual Networking event
Example: Screenshot of a meeting with a mastermind group
13. The Raw Spontaneous Video LinkedIn Post
Pull out your cell phone and you will find it has a pretty good camera on it. Now all you need to do is record yourself talking about an important topic. No need to introduce yourself or the topic; get right into it. Our recommendation? Keep it short and to the point and end with a closing thought or a call to action.
If you can add captions, go ahead and do it because 80% of people watch videos on mute. But if you can’t, post it anyway! The people that actually listen to your voice and watch your video will create a bond with you that a regular post can’t create. It’s a great way to connect with people.
What tips, reminders, or ideas do you want to share in a raw LinkedIn Video?
Example: Video about saying no to fear
Example: Video about giving life 100%
Example: Video about the value of preparation
14. Photo Of Family Or Hobby LinkedIn Post
Take some photos that tell your personal story and share that with your audience. Why? Because it will make you more relatable. You want people to trust you and connect with you, and the way that you do that is by sharing something a bit more personal.
Now, remember that there is a difference between getting personal and being private. You do not share the details of your divorce publicly or other private matters—instead, share your story and your life in the best possible way.
Even challenges that you have overcome or that you are still facing (without sharing private details of course) can be a great way to build a bond with your audience.
What personal photos or hobbies would you like to post about on LinkedIn?
Example: Photo of Joe with his father
Example: Photo of Joe with his brother
15. The PDF Document LinkedIn Post
The algorithm really likes when you share a PDF document on LinkedIn. So, create a few documents that are interesting and share them on LinkedIn. Joe has a speaker one-page that he recently uploaded as a LinkedIn post and people loved to see it!
What documents can you share on LinkedIn as a post?
Example: Joe’s Networking One Sheet PDF
16. The Animated Gif LinkedIn Post
Mix it up with an animated gif! Animated gifs are super attention-grabbing. It stops people in their tracks and gets them to pay attention. Advertising on LinkedIn currently does not allow animated gifs, but you can post them regularly and people can interact with them.
Pro tip: you can quickly create animations on Google Photos by selecting two photos and clicking create animation. Then you can add it to your library.
What animations will you start posting on LinkedIn to get more attention?
17. The Audiogram Video LinkedIn Post
If you are ever on a podcast, take that interview and create short audiograms from it to share on LinkedIn as a video. People appreciate listening and watching audiograms; it’s become a very popular way to share content. You can also record yourself sharing tips and ideas as audio-only and have someone make audiograms for your asset library.
Always remember to add captions to audiograms because people will be reading along as they listen!
What audiograms will you post on LinkedIn?
18. The Text-Only Creative Engagement Post
You can create engagement with a creative TEXT-only post. Don’t be afraid to try new things! Tell people to like the post if they are looking at LinkedIn on a weekend. Tell them to tag their favorite lawyer. Ask people to experiment with you and see how many people get involved. Marketing is all about testing, after all!
What interesting creative text-only engagement posts are you going to share on LinkedIn?
Example: Engagement post about inspiration
19. The Promote Your Services Image Post
We left this one for last because it’s IMPORTANT and most people forget to do this on LinkedIn. If you want people to know what you do, you cannot just post ideas, tips, and stories all the time—you have to post about your business too. Don’t be afraid to promote your products or service!
You can’t just advertise. Instead, mix in a good hook, a smart story, or a reason for people to think about what you do for a living.
Talk about WHY you DO what you DO! Share your elevator pitch and get feedback. There are endless ways to promote your webinar, seminars, events, books, and products. The key is to do it in a classy, but engaging way.
What services, products or events would you like to promote on LinkedIn as a post?
Example: Joe’s post promoting his book
How often are you posting on LinkedIn?
Remember that the key is to post regularly so that you stay top of mind with your network! The more top-of-mind you are and the more value you add to people in your network, the more likely it’ll be that you’re remembered when the time is right.
If you want more tips on how to leverage LinkedIn for your business, check out our 30 Linkedin tips booklet you can get here! For more helpful articles, check out the rest of our blog.