If you’re a sales director or manager… you might have already toyed with the idea that it may be beneficial to hire a LinkedIn trainer to teach your team LinkedIn. LinkedIn is the largest networking event in the world with over 65 MILLION decision-makers today, so the value of doing sales on LinkedIn is truly immeasurable.
A survey from Second Nature found that 96% of sales reps and managers agree that sales coaching can make a significantly positive difference in their sales team’s performance. So why aren’t more sales teams hiring LinkedIn coaches and trainers?!
With the right LinkedIn coaching and tactical training, sales teams can begin to leverage LinkedIn’s network to find and connect with key decision-makers, have higher-quality sales conversations, and close more deals. But most of all, great coaching can lead to more confident sales reps! As it turns out, the biggest reasons why sales managers and directors aren’t using LinkedIn coaching is:
1. Most sales managers don’t know how to train their team to use LinkedIn
Yup, you heard that right. LinkedIn can be very complicated, so sales managers don’t always have the right tools to train their sales team on how to leverage LinkedIn.
2. They don’t have the time
Sales managers are busy! They don’t have the bandwidth to train their sales reps on the ins and outs of LinkedIn for business development or give meaningful feedback on how to leverage LinkedIn.
So in this article, we’ll discuss the top 5 reasons why your sales team needs a LinkedIn trainer and coach!
1. LinkedIn trainers can coach your sales team to stay motivated.
Most lack of productivity comes from not having a simple process to follow; this is especially true when it comes to using LinkedIn for sales. For many, LinkedIn is overwhelming! There are tons of tools and features that change from month to month and it can be difficult for your sales team to leverage something they don’t fully understand. A LinkedIn trainer can give your sales team the confidence to find prospects and reach out to them via LinkedIn without being prodded or reminded! A great LinkedIn trainer will give your sales team clear and easy-to-use steps to be more productive and effective on LinkedIn. More clarity = more motivation.
2. More time to focus on the business objectives.
As a sales manager, a LinkedIn coach will give you more time to focus on your strategic work. With your team having more of the skills and tools to excel in bringing their sales strategy to LinkedIn, sales managers and directors have more time to really hone in on their business objectives and solve higher-level problems rather than manage the minutiae of using LinkedIn for sales.
3. High-quality feedback for both you and your sales team.
Great news! Having a LinkedIn trainer means that you’ll gain an impartial third party that can give both you and your sales team higher-quality, genuine feedback on your sales process. If your sales team can really improve on targeting or following-up, your LinkedIn trainer will be sure to coach them on that! And if your sales team needs more time to do something tactical on LinkedIn that will ultimately drive more revenue, your LinkedIn coach can give you key information that will help you direct your sales team to greater success. Better feedback = better results.
4. Trainers can boost team morale.
A great LinkedIn trainer won’t just give your team the tools to succeed, they’ll make them feel great about what they’re doing! They’re in the business of educating and encouraging. LinkedIn coaching can give your sales team a greater sense of unity and teamwork, but will also make them feel more supported. Instead of having to turn to a sales manager or director, they can turn to their LinkedIn coach with any of their concerns, questions, or grievances without worrying that their boss is going to sack them! Plus, hiring a LinkedIn trainer shows your team that you are invested in their success.
5. LinkedIn training can boost sales revenue.
The main point of it all… a great LinkedIn coach will help your sales team drive more revenue! When your sales team gains the skills to utilize all of LinkedIn’s features for sales and gains a clear process for leveraging it daily… the results will shock you. Your sales team will be connecting with more key decision-makers, having more daily conversations with important people, staying top of mind with centers of influence, following up on potential leads, and closing more deals! A boost in LinkedIn knowledge = a boost in revenue!
Have you thought about LinkedIn training for your team? What are you waiting for?
A LinkedIn trainer may be an investment, but it’s a worthy one. No sales strategy should exclude LinkedIn. It gives your sales team the ultimate opportunity to connect with leads more than ever before! The right LinkedIn training will keep your team motivated and give sales directors more time for strategic work, insights for improvement, better company morale, and ultimately more revenue!
If you want to learn more about Evyrgreen Networking for Teams’ course and coaching program, set up a strategy session here: www.evyrgreen.com/talktous. We would love to help your sales team get more out of LinkedIn!
If you want more tips on how to leverage LinkedIn for your business, check out our 30 Linkedin tips booklet you can get here! For more helpful articles, check out the rest of our blog.