If you own a business, you might not immediately see the value of networking on LinkedIn for growing your business. After all, how can joining a platform like LinkedIn convert to revenue?
There are many different factors that relate to professional success. Knowledge, interpersonal experience, exposure… the list goes on! As it turns out, networking is a great means to an end to achieve many of these conductors for success.
In this article, we’re going to discuss six reasons why networking on LinkedIn is so important for you and your business.
1. It helps you share ideas
You might be an expert in what you do; but how did you get there? Probably by learning from many other people and professionals throughout your career. Networking on LinkedIn gives you a platform to continue learning from your peers in the industry. It’s where you can share your ideas and engage with other people’s ideas. Our recommendation? Post daily! We recommend you store your post ideas in your Evyrgreen Networking Asset Library that you gain access to when you sign up for Evyrgreen Networking!
2. It gives you exposure
Staying active and connected on a platform like LinkedIn is a basic way to get exposure. If you regularly post thoughtful content or engage meaningfully with your network, you can leverage this positive attention to help grow your personal brand as well as your business. After all, gaining special opportunities is often about being at the right place at the right time. Being on LinkedIn makes it easy for you to show up and get noticed.
3. It’s a resource
Make no mistake, LinkedIn is boundless with information about the trends that apply to your niche! While some websites exist solely to provide information, LinkedIn is an interactive forum where you can see people in your network provide crucial, up-to-date information about the latest trends that affect your professional space. Having this kind of knowledge is often what allows businesses to adapt or get ahead before it’s too late.
4. You can earn support from authorities in your industry
Being active on LinkedIn is great for knowledge exchange, exposure, and more; but it’s undeniable how important it is to have high-profile connections, too. Before platforms like LinkedIn existed, it was virtually impossible to get in touch with high-profile individuals to elevate your business or professional goals. Now, interacting and making an impression on important people can be done at the click of a button. LinkedIn is an excellent space to build relationships with powerful people, and leverage them for your career and business development. These people can consult on your business challenges, give you advice, offer you financial support, or point you in the direction of where you can access critical resources for your business. This is undeniably valuable, no matter what industry you’re in.
5. You can gain professional recognition and trust
When first starting a career, everyone is tasked with trying to prove themselves in an industry that already has experts. It can often take several years, key decisions, and opportunities to become widely recognized and trusted in the industry. Many top industry professionals get where they are because of skill and talent, but also because of strategic networking. Much like social media, the number of followers and connections you have is a signal to your network on your professional status in the working world. It signifies how connected you are! If you want to gain more respect in your field, LinkedIn can often be a great place to do that.
6. You can build worthwhile relationships
If networking is important, that means showing up to the place where you network is equally as important. Today, 66.8 million people are showing up to network on LinkedIn. Networking takes time, commitment, dedication, and practice, but with time, it may prove itself to be the most effective way to build worthwhile relationships in your personal and professional world. Having strategic connections can empower your business to grow in a myriad of ways. At Evyrgreen Networking, we think you should leave no path to success untapped.
All in all, the power of networking on LinkedIn is undeniable. The question is: are you going to tap into its power? If you want to but don’t know where to start, we have your back. Evygreen Networking offers networking courses specifically for people who want to leverage LinkedIn to produce leads and referrals for your business. If you want to learn more about our course and coaching program, set up a strategy session here: www.evyrgreen.com/talktous. We would love to help you get more out of LinkedIn!