One of the most common questions we get from CEOs, entrepreneurs, professionals, and executives are, “Is investing in LinkedIn worth it?”
When we hear this, we always say: LinkedIn will not work if you do not do the work. Networking is work!
It takes cultivation and the right balance of strategy, creativity, and connection. In the same way that your business will not be successful if you ignore it, LinkedIn will not produce results if you ignore it.
Posting randomly on LinkedIn and leaving a few comments here and there will not garner real results, especially if you only commit a few months to it and then quit right when it has the possibility of turning into your biggest client.
Think of LinkedIn as a networking group.
At Evyrgreen Networking, we compare LinkedIn to a “Networking Group.” The first time you show up to the group, you are just getting to know the members. You have no idea who anyone is, and they have no idea who you are.
After going to the event for a few weeks, you start getting to know people, and you start realizing who is most valuable for your business.
You stay top of mind with the group for many months, and you build meaningful one-on-one relationships with members, and then suddenly, out of the blue, you start getting action.
One of the members becomes a client, another member introduces you to a massive opportunity, you connect with a member with someone in your family, and everyone wins.
Investing In LinkedIn: The Benefits
There are three major ways that investing in LinkedIn can help your business.
1. It helps you stay top-of-mind with the people that already know you.
This is one of the most important parts of networking. If you are not top-of-mind, you are out of your mind, because networking only works when people remember you at the right time!
So how do you stay top of mind? By posting regularly!
2. LinkedIn gives you the ability to build credibility with people that are in your network,
and with people that are connected to those people in your network. That means you can gain the trust of your second-degree network by getting introductions or by simply engaging. When the friends of your friends start seeing you in the comments, likes, and mentions, they start to trust you as a real person.
So how do you build trust? Engage strategically each day!
3. It makes being proactive easy.
They say, build it and they will come… what a stretch! No one will come if you build it. Instead, you have to put yourself out there and get in people’s faces each day. You need to build meaningful relationships, and you need to get on the phone!
If you’re wondering whether or not investing in LinkedIn is really worth it— ask yourself, is talking to your ideal clients worth your time?
LinkedIn makes it super easy to meet with people and get to know them. It’s nice to see an avatar online but that is not real unless you speak on the phone or you meet in person ideally.
So how do you get people on the phone? Direct message them!
Even if you only have 15 minutes a day, you can take the right actions and get real results from your LinkedIn activity.
You can do many other things if you have more time, and this is what we teach in our latest LinkedIn Accelerator Training!
Investing In LinkedIn: Consider Your Situation
You may not need more clients, you might just want more speaking gigs. You might not want to network, you might just want to stay visible and relevant. You might not want to build new relationships, you might just want to stay in touch with the 1000 people that already know you.
Whatever your goal is, it matters that you have it written down, and you have an actual strategy for LinkedIn—because, without a strategy, you are just winging it.
Our students are successful in business because they built a strategy! So how do you build a strategy? Well, ask yourself the following questions:
- How much revenue do you want to generate from LinkedIn?
- How many clients do you want to get from your NETWORKING efforts in the next three years?
- How much time are you willing to invest in your proactive LinkedIn activity, and are you willing to make it a habit?
- Are you willing to invest in someone supporting you, and helping you be consistent?
- Are you willing to buy a course that will teach you the shortcuts to getting there faster?
At Evyrgreen Networking, we want to give you the value, knowledge, and tools you need to excel and reach your networking goals. With our LinkedIn Accelerator Training, we will take simple strategic steps each week to create the right habits for prospecting using LinkedIn to generate more leads and referrals.
If you’re a sales professional, entrepreneur, or someone who just wants to start networking to generate leads and referrals, our LinkedIn Accelerator Training is the course for you.
To learn more about the LinkedIn Accelerator Training by Evyrgreen Networking, visit https://www.evyrgreen.com/linkedin-accelerator-training
Ready to join our 6-week, virtual live LinkedIn Accelerator Training? Join now! Limited spots are available.