You might have noticed your network posting more and more video interviews on LinkedIn.
With video taking off in the digital space, people are starting to share their expertise and insights with others through podcasts and interviews.
Whether it’s a podcast recording or a personal interview with a colleague, these posts do great on LinkedIn to help further expand your reach. (According to Hootsuite, LinkedIn users are 20x more likely to re-share a video post!)
LinkedIn is all about connecting with others, building relationships, and having conversations. And if you’re active on LinkedIn, we’re positive you have had conversations with leaders in your industry, so next time, why not record it and share it with others?
Keep reading to learn how using video interview posts can help you get more referrals and leads on LinkedIn!
Why Video Interviews In A LinkedIn Post?
LinkedIn users are a lot more likely to engage with and share videos on LinkedIn compared to other posts.
Videos help get your message across through emotion. People connect with others through face-to-face interactions, even if it’s through a screen.
Your energy and emotions are contagious and can be used as a great way to grab the attention of your audience.
Video interviews are also a great way for you to learn more. What’s better than learning while also creating valuable content?
Interviewing people with whom you want to foster relationships is a great way for you to grow your network of connections.
Who Should I Interview?
When choosing someone to interview, first think about who inspires you!
It’s really easy to ask questions of your centers of influence and later share those videos on LinkedIn. You can always start with someone in your network that you are already comfortable with.
Or better yet, flip the script and ask someone in your network to interview you! To make it easier for them, you can even prepare a list of questions. A video interview makes for great content for your Evyrgreen Networking Asset Library.
Podcasts are another great piece of content you can repurpose to post on LinkedIn. If you host a podcast where you interview others in your industry, record it on Zoom, and boom! You have a ton of valuable content you can now share on LinkedIn!
What Makes A Good Video Interview Post?
Recording and launching a video interview can be a daunting task for some. But it’s simple!
Before starting your video interview, make sure you have an outline. Creating an outline will help you stay organized and on topic when you’re conducting your interview.
If it helps, write down your introduction and conclusion along with the questions you want to ask.
Also, make sure your headphones and microphone are working properly by conducting a test run before you get started.
The worst thing would be getting through an entire interview only to listen back and find a muffled microphone, static, or something else that would diminish the quality.
Platforms like Skype and Zoom are very user-friendly when it comes to conducting video interviews. Don’t let technology intimidate you from creating video interviews. With all the technology at our fingertips, producing something like this is a lot easier than you would think!
Let’s take a look at some examples:
Example: Interview on a podcast and repurposed on LinkedIn
Example: Interview for a Facebook group with Jeff Goldberg
Example: Interview about the lessons I learned in my business to be a better Dad
As you can see in the examples above, video interviews give you a better feel for Joe’s personality and energy. More so than you would in a different LinkedIn post format. This instant connection builds a foundation for trust. It allows people to connect with you more than they would by just reading a few lines of text.
Video interviews not only make for great LinkedIn content, but they can also give you a lot of knowledge and insight about things you may not know about.
Know someone who inspires you in your industry? Ask them if they are up for a video interview and start sharing them with your network.
Be sure to be yourself and let your expertise and personality shine!
Want to learn about all the different kinds of posts you can share with your network on LinkedIn besides video interviews? Check out our full-length, extended article called “19 Types of Posts to Post on LinkedIn” here!
If you want more tips on how to leverage LinkedIn for your business, check out our 30 Linkedin tips booklet you can get here! For more helpful articles, check out the rest of our blog.