What if we told you that 4 out of 5 LinkedIn members drive business decisions? And that with the right strategy, you can get in front of these decision-makers, turning them into potential clients?
Well, it’s true!
Unlike other social platforms, LinkedIn’s sole purpose is to help professionals connect.
With over 800 million users on LinkedIn, there’s no doubt you will find someone who needs your products or services, making it a powerful tool for those looking to expand their business.
It’s great to know that we have a platform at our fingertips that allows us to connect with our ideal audience. But not knowing how to use it to get you in front of those people will do you no good.
So, keep reading to learn 5 ways you can use LinkedIn to grow your business!
1. Become an authority in your industry
People need to trust you if you expect them to purchase your products or services. You wouldn’t give your money to someone you had doubts about, right?
But how do you get people to trust you?
Easy! Show them you know what you’re talking about.
According to the 2021 Edelman-LinkedIn Thought Leadership Study, 65% of buyers say thought leadership significantly changed the perception of a company, for the better, due to a piece of thought leadership.
When someone is interested in something a brand offers, they are going to do their research. This is also the same when it comes to networking. When you start networking with someone, they will want to find out more about you.
By regularly sharing your unique perspective about trending topics in your industry through articles and posts, you can position yourself or your company as a credible partner.
But before you get started, make sure your profile is ready to be seen! Check out our other blog to learn how you can make your LinkedIn profile look more professional.
2. Expand your reach
By posting regularly, you not only have the chance to position yourself as an authority, but also expand your reach.
Expanding your reach gets you in front of more people. And more people means more opportunities for conversions.
When posting, keep your posts relevant to what your audience is looking for. Start by thinking of their pain points. What is something your audience collectively experiences that you can solve?
If someone gets enough value from your posts, they will be more inclined to share them with others!
Although LinkedIn is for professionals, that doesn’t mean you have to keep your posts strictly about business. It’s important to show a personal side to yourself or your company.
Engage with your audience through polls, share inspiration, or share your favorite hobby you like to do on the weekend.
Giving your audience a look into your personal life can also help them connect with you more.
3. Keep Leads Warm
Have you ever attended a networking event and got to contact a lead through email or phone and then never heard from them again?
Whether your email got lost in their inbox or they were just pulling your chain, we’ve all been there.
But with LinkedIn, you can ensure you won’t be forgotten.
Unlike offline networking, where you are waiting for a return call or an email back, with LinkedIn, after you meet them you can instantly connect.
LinkedIn gives you a look into your prospective client’s life that you can’t get unless you are asking them questions about themselves.
Just by browsing their profile, you can get a sense of who they are, what they have experience in, and what they are looking for.
Through sharing your unique perspectives, posting regularly, and staying in front of potential leads, you can be well on your way to growing your business.
LinkedIn makes it easy to find and connect with certain people. But just like everything else, you need the right strategy!
With the Evyrgreen Networking System, we give you all the tools you need to be successful on LinkedIn. From content ideas, to message templates, we cover it all! Check out our course here!
If you’d like to learn more about Networking on LinkedIn, feel free to download our 30 Tips Booklet and check out more of our blogs.