LinkedIn isn’t just for potential candidates and recruiters, it provides valuable tools for sales teams looking to get in front of the right people, build trust, and increase their sales.
When it comes to sales, understanding your prospects is half the battle when selling to them. But with LinkedIn, you can understand your target audience’s pains and gains, interests, and who is already in their network. These can be extremely beneficial to sales teams looking for more leads.
With all the changes today, such as the increase in remote jobs, how people connect with others, and how customers perceive brands, sales teams need to find new ways to adapt. More people have moved onto platforms like LinkedIn, leaving cold emailing and calling in the past.
So, why is LinkedIn so important for sales teams?
1. It is the only professional social network
LinkedIn is the only network that connects companies, employees, recruiters, and other professionals together. Everyone on the platform is in the business mindset, meaning it’s easier to talk about professional opportunities on LinkedIn than on other social networks, such as Facebook or Instagram.
More times than not, if you try to sell to someone on Instagram, you won’t have much success. Whereas on LinkedIn, people will be a lot more receptive to your proposals.
2. It has real people on it
Although LinkedIn is a professional network, that doesn’t mean you shouldn’t get personal. Even though you are in a professional setting, people still relate to real stories and authentic experiences. Sharing more than just career-focused content can help others relate to you and trust you.
Sharing real stories can lead to more genuine relationships. This is especially valuable for sales teams looking to generate more leads and close more deals. How do you build relationships through cold calling and emailing? It’s not that easy, is it?
LinkedIn allows you to build real relationships with your prospects. Instead of coming off as a random person wanting to sell them something, you can utilize LinkedIn to first build a connection with them before you try to make them a client.
But remember, the right strategy will save you a decade! Check out Evyrgreen Networking for Teams to learn about the right way to DM someone.
3. It gives you valuable insight
Don’t you wish you could know a lot more about your prospects to make sure they are actually ideal for your company? Well, with LinkedIn you can do just that!
A lot of people think LinkedIn is specifically for job searching but LinkedIn’s features and tools are actually a lot more beneficial to sales teams looking for leads. The platform gives you a ton of information to narrow your search, in turn, leaving you with the most ideal prospective clients.
Here are a few things you can narrow your search results down by:
- Number of employees
But that’s not all. If your prospects utilize LinkedIn you’ll be able to dig deeper into their lives, learning more about them on a personal level through their posts, shares, and articles. You can also learn about their past experiences and if you have any mutual connections.
All of this information can be used as an icebreaker and an overall better way to connect with them.
Overall, LinkedIn opens a lot of doors for sales teams looking to expand their reach and generate more leads and referrals for their business. Being the only professional networking platform with real people and valuable insights, LinkedIn offers large opportunities for sales teams than anywhere else.
But without a strategy, you won’t get far with your efforts. That’s where Evyrgreen Networking for Teams comes in! If you want to learn more about Evyrgreen Networking for Teams’ course and coaching program, set up a strategy session here: www.evyrgreen.com/talktous.
We would love to help your sales team get more out of LinkedIn!